Punarnava Ayurveda Hospital, already one of India’s most prominent hospitals for medical tourists, wants to become more global in reach. To achieve this goal, the hospital group is reaching out to people in countries like Russia and West Asia who have become increasingly interested in traditional Eastern medicines.
In recent years, there has been a dramatic uptick in the number citizens from CIS nations and Russians who book “medical vacations” to one of Punarnava’s many facilities. Most of these clients start their journey in Goa and then make their way to the southwestern state of Kerala, where Punarnava is headquartered.
Within just a few years, medical tourism to Punarnava from Russia has gone up about 70 percent. Unsurprisingly, the busiest times for Punarnava are when the weather in Russia is the coldest: from September to February.
While Punarnava wants to focus on attracting more medical tourists from Russia and Western Asia, they are also interested in tourists from South Africa, Northern Africa, and the Middle East. Indeed, Punarnava recently signed an agreement with Saudi Arabia’s Al Hokair Group to build about 20 new Ayurvedic treatment facilities in countries like Turkey and Egypt.
Punarnava will also open a second office in Sri Lanka this summer. This new treatment center will be the second Punarnava hospital on the island nation.
Ayurvedic medicine is an ancient healing art that developed in India thousands of years ago. Doctors who practice Ayurveda believe the body and mind are intertwined and that patients’ should strive to achieve balance in all areas of life for deep healing. In addition to advice on diet and exercise, most Ayurvedic practitioners instruct patients on proper breathing, meditation, and yoga poses.
Kerala is highly regarded by global tourists for its lush tropical atmosphere and sublime beaches. In addition to Punarnava, Kerala boasts a wide range of relaxation resorts, eco-tourism adventures, and rejuvenating spas.