Running a beauty business can be challenging and rewarding especially if you are the owner of Lime Crime Cosmetics, and such a brand has an extraordinary owner. Her name is Doe Deere, and she is what most would consider the unicorn of the beauty industry.
According to her 2015 Galore Magazine interview available at galoremag.com, Doe Deere started her cosmetic brand Lime Crime Cosmetics in 2008 and has been going full force ever since. Her internet based beauty brand has seen a fair share of challenges, but has seen much more in success. With the huge demand for her popular products like the famous Lime Crime Velvetines, which is available at www.limecrime.com, one would think that this unicorn boss is working around the clock and never sleeps, but one would be incorrect. When she was interviewed by savoirflair.com,and asked about her morning routine, Doe mentioned that in fact she makes sure to get 9 hours of sleep every night. She also provided insight about the morning rituals that are vital to her starting her day, and of course how her favorite part of her morning routine is doing her makeup. Doe also gave a few beauty tips and mentioned her favorite lip colors to wear daily is ‘Rustic’, ‘Red Velvet’, and ‘Pink Velvet.’
In addition, to her giving details about her morning routine Doe mentions how much she loves her fluffy Persians cats, how she likes to socialize with her team at work and how she will work until midnight if need be. Working until midnight is definitely not out of the ordinary for Doe. She admits to working tirelessly to provide her customers with quality service and products like Lime Crime’s Velvetines, in her interview with thestoryexchange.com. Doe also talks about how introducing the groundbreaking liquid-to-matte lipstick formula to the beauty market for the Velvetines was one of the biggest successes for her brand,and being the animal lover that she is, having made her entire brand certified as cruelty-free by Leaping Bunny. Like many women in business, Doe mentions she also has a role model, another female entrepreneur that she looks up to, who also happens to be her friend, and how true success is making people happy and proud to wear her brand.