The idea of having retail establishments for elective healthcare had been percolating for awhile when Dr. Mark McKenna decided to launch OVME in 2017. McKenna’s experience in the medical aesthetics industry goes back to his investment in ShapeMed. ShapeMed was a wellness and medical aesthetics organization dedicated to helping people look and feel beautiful. It was the first time that the connection between wellness and cosmetic surgery was established. Those first few months between the time ShapeMed was launched in November 2007 and when the idea took off were rough.
The idea did take off. Other organizations noticed and adapted the medical procedures as part of their services. ShapeMed became the go-to place to get BOTOX treatments. Life Time Fitness made Dr. Mark McKenna an offer he couldn’t refuse to sell ShapeMed in November 2014. McKenna was asked to serve as the National Medical Director and served in that capacity for over a year. It was during this time that his idea of having a network of medical aestheticians available for consumers to select like they would a ride on Uber or a room on Airbnb bloomed.
Dr. Mark McKenna felt that the medical aesthetic field was too fragmented to assist consumers. He wanted consumers to have the ability to choose providers based on specialty and availability. He also felt that the overhead could be reduced so doctors could choose when they would be available. The nationwide application could possibly eliminate the guesswork in scheduling appointments.
This consumer based, technology-driven company is poised to change the face of elective healthcare forever. Clients using Dr. Mark McKenna’s OVME services will have tremendous opportunities to choose the medical aesthetics they want to perform the services they need.
The real “beauty” of this new network application is the connections both physicians and their clients can have in real time. Physicians like the application because they can schedule times and select hours they want to work. Consumers like the application because they can choose providers and get the service they need. McKenna does think that the popularity of this new network will only grow in the future.