Changing the Face of Elective Healthcare: Dr. Mark McKenna’s OVME

The idea of having retail establishments for elective healthcare had been percolating for awhile when Dr. Mark McKenna decided to launch OVME in 2017. McKenna’s experience in the medical aesthetics industry goes back to his investment in ShapeMed. ShapeMed was a wellness and medical aesthetics organization dedicated to helping people look and feel beautiful. It was the first time that the connection between wellness and cosmetic surgery was established. Those first few months between the time ShapeMed was launched in November 2007 and when the idea took off were rough.

The idea did take off. Other organizations noticed and adapted the medical procedures as part of their services. ShapeMed became the go-to place to get BOTOX treatments. Life Time Fitness made Dr. Mark McKenna an offer he couldn’t refuse to sell ShapeMed in November 2014. McKenna was asked to serve as the National Medical Director and served in that capacity for over a year. It was during this time that his idea of having a network of medical aestheticians available for consumers to select like they would a ride on Uber or a room on Airbnb bloomed.

Dr. Mark McKenna felt that the medical aesthetic field was too fragmented to assist consumers. He wanted consumers to have the ability to choose providers based on specialty and availability. He also felt that the overhead could be reduced so doctors could choose when they would be available. The nationwide application could possibly eliminate the guesswork in scheduling appointments.

This consumer based, technology-driven company is poised to change the face of elective healthcare forever. Clients using Dr. Mark McKenna’s OVME services will have tremendous opportunities to choose the medical aesthetics they want to perform the services they need.

The real “beauty” of this new network application is the connections both physicians and their clients can have in real time. Physicians like the application because they can schedule times and select hours they want to work. Consumers like the application because they can choose providers and get the service they need. McKenna does think that the popularity of this new network will only grow in the future.

Doe Deere, Pushing Pigments To New Limits

In an interview with “Guest of a Guest” the founder and creator Lime Crime spoke about meeting her husband and how she got started in the makeup business. First off, unlocking the mystery of Doe Deere begins with an early obsession with temporary tattoos. This, on its own, isn’t a shocking admission, but the fact that she actually started a business selling sticker tattoos, at the young age of 13. At the time she lived in Russia, where she was born. Deere moved to New York at age 17 and dabbled in the music business. She met her now husband, when they both performed in the same band. As the relationship developed, so did their mutual passions, her husband is the President of Lime Crime.


Doe Deere provided Guest of a Guest with some advice to women. She believes that women need to discover themselves first and what unique talent they have to offer. Obviously, it worked for Deere, who began her company online in 2008, from her Ebay account. Some people just know what they like and they stick with it. For Deere, she always preferred really bright pigmented eye shadows; yet she couldn’t find anything that satisfied her taste. So instead she created her own eye shadows and introduced them to the line of products she was already selling on Ebay. Deere learned marketing skills, which helped when it came to promoting her makeup line. Lime Crime has expanded and now includes hair dyes, lipsticks, nail polish and eye shadows. Learn more:


It seems that everybody has heard of the makeup line, Lime Crime and the popularity of her distinct blends have propelled her to the status of an “influential person.” In the makeup industry that means a lot. The biggest plus about Doe Deere is her sense of wonder, she really makes us want to believe in unicorns and fairy dust and all things magical. Deere has evolved into a mentor and often speaks at Women’s Events. She supports women entrepreneurs and believes in the importance of having a unique voice. The account Doe Deere used to start selling cosmetics online was opened in 2004, so after four years of effort and grunt work, she launched her own company. As CEO and founder, she is her own best brand ambassador, makeup artists everywhere rave about the sensational, vibrant colors in her line. For the recent “Black Friday” deals, Doe Deere announced on her Instagram account an 85% discount.

Lime Crime Royalty: Doe Deere, Queen of Unicorns

The makeup and beauty industry comes from all places, and in many shapes, colors and sizes. Despite the vast diversity and array of differences, the beauty industry as a whole, shares an ultimate and common goal: self expression.


Self expression is certainly the ongoing theme and supreme motivation behind the popular makeup company, Lime Crime.


From the outside, Lime Crime looks like the rest of the makeup industry. A beautiful and glamorous breeze. Make no mistake, it takes big dreams and equally big motivation to create a game changing brand.


Doe Deere, founder and CEO of the vegan and cruelty-free brand, has shared her incredible journey from growing up in Russia to finally ending up where she currently is – the founder of the trailblazing makeup company, Lime Crime.


Where did Deere’s journey begin? You might ask.


Doe Deere spent many of her impressionable years in Russia, having been born and raised there until she was 17, later to move away to New York City. The CEO currently lives in Los Angeles, but attributes much of her ambition and development to growing up in Russia and New York.


While in New York, Doe Deere had original intentions of aspiring to a career in music, which she pursued for a certain amount of time. She credits her time being in her band as something that lead to the development of her marketing skills, as well as appreciation for the people who support her in her ventures. Her band is also where she met her future husband and business partner.


How did a band in New York, turn into a highly successful makeup company?


In the age of self expression, where incredible pigments can be found at the drop of a hat – it might be difficult for one to believe that there was a time when such vibrant shades didn’t exist.


Doe set Lime Crime in motion in 2008. Why? Because she couldn’t find any shades to match her own personality, wardrobe, and her self expression. In the early 2000’s, palettes ranged from mostly beiges, occasionally throwing a plum or light green in the mix but never incredibly pigmented and Doe was on a mission for change.


Eventually, vibrant eyeshadows turned into vibrant lipsticks, and Doe had become the Unicorn Queen, creating a company that gave both her and other women the freedom to express themselves. Learn more:


The Important Of Combining Your Passion and Business Idea to a Start Business

Business can be a rewarding experience, and it also comes with its challenges. For your business idea to be viable, you need things such as finance, business plan, and passion. Talk to successful business owners and model your business initiative. By this, you will be able to make your business adventure successful.

About Doe Deere

Doe Deere is a wealthy entrepreneur who took her passion for makeup and transformed it into a cosmetic store that has gained fame over the years. She became popular through her famous Lime Crime cosmetics brand. Lime Crime is a cosmetic company that sells bright hues and cruelty-free products. Doe Deere has designed a line of eye shadows, lipsticks, nail polishes and many other products. Each of the product she creates is bright, beautiful and colorful.

Knowledge to combine Passions and Business Ideas

In most cases, business ideas are born from the passion of the individuals who create businesses. Note that just a handful of businesses have not been created out of passion. For this reason, you can as well establish your business using your passion as it will drive your business ideas. Doe Deere is a prominent entrepreneur who is known for combining her passion with a business idea. From this combination, she has managed to create a popular cosmetic line.

Creating Your Business Plan

The moment you have discovered your passion and ready to combine it with your business plan, you must start the process of planning out everything concerning your business. When starting up a business, you need a business plan to guide you and help to ensure that everything is available before starting up. You can create a simple business plan by writing down your ideas onto paper, separate each idea into different parts and then present it to your loan lender. Learn more:

What to consider

Before you pin down that business plan, there are some things you need to ponder about starting a business. Those things include determination, money and the initial startup that takes time. At times you might spend days working as you get little or no profit. You must be devoted to going on with the hard work even when business is slow, and money gets tight. Running your business can be a lucrative venture in the long-term and when your determination and hard work start to bear fruits. Learn more:

Factors to consider when starting out as an entrepreneur

Being a entrepreneur takes a lot of hard work and determination. You also have to be a self-starter and be extremely self-disciplined. Take Lime Crime’s founder, Doe Deere, as a classic example. She started the cosmetic line in 2008 and has never looked back. If you want to follow her lead and become successful too there are a few factors you might consider before opening up shop. Learn more:


First things first, you must create a business plan. It’s like going to school without knowing what you are taking or the projected outcome. Writing down your plan, what you need (supplies), and other ideas is crucial to get your business started and is very important if you want to plan for financial assistance or a business loan. You must also have a passion for what you chose to open your business with. If you like animals, then doing something in that field may suit you. If you like cars, becoming a mechanic or car designer could be a fit. As an entrepreneur you have to spend long and tiring hours working, so if you don’t like it then it probably will not work. The last, but most important factor, of this whole thing you must consider is simple. Are you willing to spend countless hours, lots of money, and be keep focused with little to no pay? If you are simply not willing to do this for your ultimate vision, then you may consider not partaking in your business idea. Do your research and consider every angle of what your may happen to your business whether good or bad. Talk to others in your field and get some advice from their journey. If you have done the research, made a plan, and are passionate about your business, then go for it. This could be the beginning of a long, fruitful, and happy business for you. Learn more:


Doe Deere is the founder and Chief Executive Officer of her cosmetic line “Lime Crime”. She founded the company in 2008 and the name was inspired after she started a DIY fashion line on eBay called “limecrime” in 2004. Learn more:


Doe was born in Russia, but moved to New York City at the age of 17. The self-proclaimed Unicorn Queen’s makeup line consists of brightly pigmented colors that express individuality to the fullest. All the makeup is certified by Leaping Bunny and PETA as vegan and cruelty-free. Her business continues to grow and is making leaps and bounds in the industry.