The makeup and beauty industry comes from all places, and in many shapes, colors and sizes. Despite the vast diversity and array of differences, the beauty industry as a whole, shares an ultimate and common goal: self expression.
Self expression is certainly the ongoing theme and supreme motivation behind the popular makeup company, Lime Crime.
From the outside, Lime Crime looks like the rest of the makeup industry. A beautiful and glamorous breeze. Make no mistake, it takes big dreams and equally big motivation to create a game changing brand.
Doe Deere, founder and CEO of the vegan and cruelty-free brand, has shared her incredible journey from growing up in Russia to finally ending up where she currently is – the founder of the trailblazing makeup company, Lime Crime.
Where did Deere’s journey begin? You might ask.
Doe Deere spent many of her impressionable years in Russia, having been born and raised there until she was 17, later to move away to New York City. The CEO currently lives in Los Angeles, but attributes much of her ambition and development to growing up in Russia and New York.
While in New York, Doe Deere had original intentions of aspiring to a career in music, which she pursued for a certain amount of time. She credits her time being in her band as something that lead to the development of her marketing skills, as well as appreciation for the people who support her in her ventures. Her band is also where she met her future husband and business partner.
How did a band in New York, turn into a highly successful makeup company?
In the age of self expression, where incredible pigments can be found at the drop of a hat – it might be difficult for one to believe that there was a time when such vibrant shades didn’t exist.
Doe set Lime Crime in motion in 2008. Why? Because she couldn’t find any shades to match her own personality, wardrobe, and her self expression. In the early 2000’s, palettes ranged from mostly beiges, occasionally throwing a plum or light green in the mix but never incredibly pigmented and Doe was on a mission for change.
Eventually, vibrant eyeshadows turned into vibrant lipsticks, and Doe had become the Unicorn Queen, creating a company that gave both her and other women the freedom to express themselves. Learn more: https://websta.me/n/doedeere