Troy McQuagge became President and CEO of USHEALTH Group in 2010. One of his first acts as president was to create the Helping Other People Everyday (HOPE) program. Troy intended to re-prioritize the focus of the company so that it dedicated more time and resources to making a positive impact on the lives of ordinary people.
The HOPE program first went to New Orleans, where volunteers partnered with the Phoenix of New Orleans organization to help rebuild the homes of those victimized by Hurricane Katrina. USHEALTH provided hundreds of man-hours to the razing and restoration of homes in some of the most devastated areas in the city.
More successes followed. Company leaders gave thousands of dollars in new shoes, clothes, and baby formula to the Crisis Nursery, which is a charity in Phoenix that helps homeless and vulnerable children. The following year, 2012, executives returned to the city to present a check in the amount of $25,000 to HOPEkids, a charity that helps children who are battling cancer and other serious illnesses. Not content with this outpouring of generosity, USHEALTH employees gave $45,000 to a HOPEkids chapter that opened in Texas in 2013.
Troy McQuagge Son believes that every company has a soul, and that the latter defines who the company is and what it stands for. It was his belief that the HOPE program would become the soul of USHEALTH. And this belief has been vindicated. Although money is important in every humanitarian effort, it is not the only thing that matters. The people of USHEALTH have more than gotten behind the HOPE project; they have become enthusiastic participants in it, giving their time, talents, and energy to a variety of causes.
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Helping Other People Everyday is not just a slogan, and it is not a mere public relations ploy to make USHEALTH seem more humane. It is a call to action, and the employees of USHEALTH of responded to it with some force and vigor.
Troy McQuagge set out to change the priorities of the company. What he as actually accomplished is nothing less than the transformation of the culture and mindset of his organization.