Lori Senecal is one of the most well-known names in the field of advertising. She is currently the CEO of Crispin, Porter & Bogusky which is one of the most well-known ad agencies in the entire country. She started working for CP+B in 2015 and since then has had a massive impact on the ads that they put out and the business that they bring in. She is one of the leading women in advertising and is known for adopting some of the most innovative solutions to make the ads that they put out memorable and efficient. She has also been majorly responsible for the international expansion that the company has seen recently. Under her leadership, CP+B is operational in a lot more countries and therefore has been able to acquire a much larger list of clients from all over the globe. She is an excellent strategist who knows exactly what the company needs to grow and prosper in the ad industry, which is why she has been implementing new solutions to stem its position in the industry. She has brought big clients to the company who have in turn brought CP+B a lot of business and profits. Some of the major clients that the company currently has on board are Dominos, PayPal, Hershey’s and much more She has also been a Cannes Lion’s Winner which is one of the most prestigious awards in the world of advertising. Visit Adweek to know more.
Being as experienced as she is, there are numerous companies lining up at the door of CP+B to get Lori Senecal on board with their companies to help them with their advertising. Her knowledge and insight into the field have been extremely beneficial to the company. She also regularly writes posts about different topics related to advertising and marketing. She is also an active supporter of the Women Empowerment movement and regularly talks at conferences and seminars about being a woman in such a male dominated the field. She is truly a force to be reckoned with and has made a name for herself solely based on her creativity and leadership skills.