Strawberries: Endangered Tortoises Want Them and So Should You

In today’s world, there are a lot of foods that you can eat, and unfortunately, the vast majority of those foods are not really what would be considered “healthy” or good for living a holistic, healthy lifestyle all around.

Fortunately, however, we have animals to be our guides in terms of what is good for us and what is not. Don’t believe it? Just consider the fact that ants are known to go around and bypass artificial sugars. And, if that’s not enough for you, consider the cute video recently broadcast by Buzzfeed.

In the video, you will find an absolutely adorable little endangered tortoise reaching desperately to nibble at a strawberry- a simple, sweet, all natural strawberry, which, you guessed it, is good for holistic health!

The health benefits of strawberries, as the tortoise in the video seems to know,are great. To start off with, they’re a killer addition to your plate if you’re trying to lose extra weight, particularly around your midsection. Strawberries contain something known as anthocyanins, which can help the body to burn stored fat, enabling eaters to look and feel their very best!

They are also known for promoting positive eye health. In fact, some studies reveal that eating a serving or more of strawberries per day can actually lower your risk of vision loss and/or macular degeneration. So, move over carrots (which are also eye-friendly), strawberries are just as good (and even sweeter!) at promoting eye health.

These are just a few of many benefits of strawberries, which is why they are definitely worth adding to your diet, just like the cute little tortoise in the even cuter video tried to do!

Alternative Pain Remedy

The fact is that millions of people across the country suffer with chronic pain on a daily basis. They suffer with migraine headaches, backaches, knee pain, and more. Generally, people turn to their doctor for help to ease the pain. The doctors prescribe pills to help them cope with the pain. However, researchers discovered that an ancient alternative healing method is very effective at alleviating pain. Acupuncture is an ancient Chinese healing method enjoyed for generations. Traditional doctors found that acupuncture might actually ease chronic pain more effectively in patients that suffer with chronic pain on a continual basis.

Changing Health Policies
The fact is that researchers have been well aware of the power of acupuncture to reduce pain for years. Now, it is starting to affect health policies in countries around the world. Traditional doctors are well aware of the studies and some would like to combine traditional methods with alternative health methods like acupuncture. It is interesting to note that researchers found that acupuncture is very effective at treating chronic pain. Acupuncture is also very effective at treating depression. Some studies report that acupuncture is more effective at treating depression than counseling.

About The Placebo Effect
Some might think that acupuncture is a sham science and that it simply produces a placebo like effect on some patients. Studies show that acupuncture works on chronic pain by stimulating the release of endogenous opioids that medicate pain receptors, along with inhibition of the pain impulses to the brain. More health research on acupuncture determined that acupuncture is effective and very cost effective too. The hope in some circles is that acupuncture will combine with standard medical treatment for patients that suffer with chronic pain and depression.

The Hidden Dangers of Taking Herbal Supplements Without Doctor Supervision

A recent medical emergency that arose in Italy has brought attention to the dangers of a commonly sold over-the-counter herbal remedy. A 25-year-old man was taking an excessive amount of St. John’s Wort, which induced a serious case of psychosis. His diagnosis came when his friends became concerned over his mental state when he started telling them that other people could read his mind, so they rushed him to the hospital.

The reason that this normally safe herbal remedy affected him in this way is that he was drinking several cups of a tea version of it without the supervision of a doctor. This caused him to develop increasingly high levels of serotonin in his body, which lead to the development of serotonin syndrome. Serotonin syndrome can cause hallucinations, impaired thinking, racing thoughts, and other mental health issues. It can also affect a person’s heart rate and blood pressure.

Luckily, the Italian man is on the road to recovery. Once he stopped taking St. John’s Wort, his body was able to properly regulate his serotonin levels. However, the doctors have warned those that are considering this supplement to be sure they do so only after discussing it with a trained physician. Many pharmaceuticals and herbal remedies can interact with this herb, which can lead to other dangerous side effects besides psychosis.

St. John’s Wort is a natural blood thinner and antibiotic. So if a person is already taking pharmaceutical medications that are similar, it could cause internal bleeding, bleeding during surgery, or an increase in inflammation in someone who already has an overactive immune system. It should also be mentioned that herbal teas must be avoided unless a person is certain of the source of the product. There could be additional ingredients in them that could cause health problems.

Doe Deere: The Unicorn Beauty & Boss of Lime Crime Cosmetics

Running a beauty business can be challenging and rewarding especially if you are the owner of Lime Crime Cosmetics, and such a brand has an extraordinary owner. Her name is Doe Deere, and she is what most would consider the unicorn of the beauty industry.



According to her 2015 Galore Magazine interview available at, Doe Deere started her cosmetic brand Lime Crime Cosmetics in 2008 and has been going full force ever since. Her internet based beauty brand has seen a fair share of challenges, but has seen much more in success. With the huge demand for her popular products like the famous Lime Crime Velvetines, which is available at, one would think that this unicorn boss is working around the clock and never sleeps, but one would be incorrect. When she was interviewed by,and asked about her morning routine, Doe mentioned that in fact she makes sure to get 9 hours of sleep every night. She also provided insight about the morning rituals that are vital to her starting her day, and of course how her favorite part of her morning routine is doing her makeup. Doe also gave a few beauty tips and mentioned her favorite lip colors to wear daily is ‘Rustic’, ‘Red Velvet’, and ‘Pink Velvet.’



In addition, to her giving details about her morning routine Doe mentions how much she loves her fluffy Persians cats, how she likes to socialize with her team at work and how she will work until midnight if need be. Working until midnight is definitely not out of the ordinary for Doe. She admits to working tirelessly to provide her customers with quality service and products like Lime Crime’s Velvetines, in her interview with Doe also talks about how introducing the groundbreaking liquid-to-matte lipstick formula to the beauty market for the Velvetines was one of the biggest successes for her brand,and being the animal lover that she is, having made her entire brand certified as cruelty-free by Leaping Bunny. Like many women in business, Doe mentions she also has a role model, another female entrepreneur that she looks up to, who also happens to be her friend, and how true success is making people happy and proud to wear her brand.




Cotemar Mexico Leading the Silent Petroleum Revolution in Mexico

Cotemar Mexico is a Mexican company incorporated in 1979. Since its inception, the company has come to be a major player in the oil industry providing a broad range of state-of-the-art services to the industry. Cotemar Mexico works on the platform of the vision and mission to provide quality services that enhance sustainable production of oil and gas products in the country hence defining it as the power behind the silent petroleum revolution.


The company has in place adequate infrastructure to achieve the set goals and standards. Cotemar runs with a team consisting of skilled labor offering the support and required solutions to the petroleum industry. With its skilled workforce, the company leads in construction and maintenance of extraction platforms that feed the Brazilian oil industry. An extensive network of partners from across the globe always ensure the company uses the right equipment and machinery for the job. These qualities always ensure the company’s services rank highly on the global scale.


Services offered by Cotemar Mexico extend to transport of vessels and staff. Equipment carried by the company follow the set manufacturer requirements and adherence to environmental standards making it the safest and reliable option for developers and explorers. The transport package for staff includes catering and accommodation alongside ensuring adequate safety measures are in place. The company offers the services available through the company’s fleet of over 30 vessels, cabins offering recreational facilities, TV rooms and other features.


Corporations and investors in petroleum industry need to remain relevant in the sector and increase productivity through constant upgrades. Cotemar Mexico ensures the best solution embracing modern technology to modernize and maintain solutions to clients. Specialized support vessels run by the company offer on-call services to companies seeking emergency solutions in their operations.


Staffs working with Cotemar Mexico get the opportunity to work in the best and rewarding environment. Challenges posed by the ever-growing technology provide a platform for the employees to grow in their careers while constant guidance ensures they maintain the capacity to deliver in every situation. Working in different cadres and specialties, the employees always have the perfect platform to exchange ideas and develop new strategies for handling various assignments.


Brazilian petroleum industry is growing fast. The growth comes alongside the ever-rising demand for oil products. Since its inception, Cotemar Mexico continues to offer the required services and support to develop the industry. The company’s contribution is immense ranking it as a major driver in the petroleum industry of Brazil.

Follow Cotemar on Facebook.

Should Amazon Be Afraid of Kate Hudson’s Fabletics?

Amazon has been such a dominating force in recent years that they are not afraid of any competition. In fact, Amazon has been in the top spot in the women’s apparel niche for so long that they are able to grab 20 percent of the sales revenue in just that space. What Amazon may not realize is that Kate Hudson’s Fabletics is closing the gap each year, and in only three short years has already sold over $250 million in their high-quality workout apparel and active-wear for women.


Hudson talks about why her company has seen such explosive numbers in only a few years, and she credits that success to her unique membership program and the process known as reverse showrooming. Her athleisure brand is a combination of high-quality and modern styling that women are raving over. The shopping process is the key to the eventual success, and here we take a closer look at what separates Kate Hudson’s Fabletics from others in this space. We start at the local store in the mall where women are lining up to get their membership and take the Lifestyle Quiz to unlock even more benefits.


When these women try on the clothing at the mall, even if they do not buy the items they are still added to the online profile. When the hectic day is through, these women will go to the online Fabletics store and continue shopping. Now they know what items already fit, so they grab a few of those pieces, look at the new active-wear arrivals, and even shop for similar styles or workout apparel. That one piece that fit perfectly in the mall turns into an e-commerce purchase of a half a dozen items. This is in huge contrast to the shopping experience at the Amazon website, where women have no idea how any of the apparel fits until it is delivered to their home.


Included with the Kate Hudson’s Fabletics membership, women enjoy discounted pricing, online orders ship free, and they even get their own Fabletics personal shopper. This shopping assistant adds a new item to the customer cart once a month for consideration that is based on prior shopping choices, quiz answers, and new arrivals. One thing is for sure, women have discovered a new source for buying high-quality active-wear, and they seem to have little issue opening their pocketbooks to help Kate Hudson’s Fabletics grow.

Jason Hope points to airlines as an example of how Internet of Things is already here

Aviation has long driven technological innovations throughout the world. In the United States, aviation conglomerates, such as boyne, Northrop Grumman and General Dynamics have been among the most innovative companies in the country, taking out more patents than any other industry.Arizona’s most famous entrepreneur, Jason Hope, has pointed out that the aviation industry continues to lead the way in the innovation of new technologies and their uses. This has especially been true concerning the Internet of Things, especially over the last five years. The aviation industry gives us a glimpse into what the future may hold for everyday devices and products.

Hope is quick to point out that the aviation industry is perhaps the first instance of widely deployed Internet of Things technology. Through systems such as transponders, aviation networks within the United States were deploying devices and technology that were arguably one of the first forays into the best network technology. Other examples include the Acars system, as well as systems of automatic traffic control, where computers determine the flight path that aircraft take through terminal airspace.Today, the aviation industry is taking things to an entirely new level. Airports have already deployed GPS-based technology that relies on air travelers’ own mobile devices to tell them exactly how to get to their flight. Through beacon technology, airlines are able to monitor nearly all aspects of a flight development, including the level at which all mechanical parts on the aircraft are operating.If you want to learn more: Click here.

Hope says that this is just one way in which the Internet of Things will radically transform the way in which average Americans live. While these technologies may be confined to the aviation field today, tomorrow they will be installed in people’s homes, cars and computers.Hope foresees the Internet of Things as being one of the primary sources of innovation in the coming years and as representing a tremendous opportunity for all tech minded entrepreneurs.

Jim Tananbaum: Investor, Entrepreneur and Healthcare Innovator


Jim Tananbaum, founder and CEO of Foresite Capital Management, is widely recognized as an innovator in healthcare and has over 25 years of experience in the field, being recently featured on Forbes’ Midas list of the Top 100 Investors. He and Foresite are currently most highly invested in Intarcia, a twice-yearly implant for those with Type II diabetes that helps control their diabetes and promotes weight loss.

In a recent interview with Ideamensch., Jim Tanabaum discusses the inspiration for Foresite, which he describes as a desire, “to truly understand and harness healthcare’s future.” He also gives an inside look on how he brings his idea to life, as well as describing his daily routine, stressing particularly the importance of balancing family life with meetings and portfolio discussions.

Later in the interview, Jim Tanabaum explains the two most important things he has learned from his experience in the field: how to read the ever-changing trends in healthcare, which he calls reading, “where the puck is going,” and learning to trust his instincts on what will optimize business growth rather than doing things the way they have always been done. Check out Forbes for more info.

Professional Career

Tananbaum possesses a Master’s Degree in Science from MIT, as well as an MD from Harvard Medical School and and MBA from Harvard Business school. In 1991, he co-founded and worked as CEO of GelTex, later bought by Genzyme, and he then worked as a partner at Sierra Ventures from 1993-1997. Tananbaum also co-founded Theravance in 1997, acting as Chief Executive Officer until 2000. From 2001-2010, Jim worked as Managing Director of Prospect Venture Partners II and III, which he co-founded. Since 2010, he has acted as CEO of Foresite, which he founded. Tananbaum’s major investments have included Amira Pharmaceuticals, Amerigroup, Healtheon and Jazz Pharmaceuticals. His dedication and investment and management skills have led him to be recognized by publications such as Forbes, and widely respected by the healthcare and investment fields.

Check out his website


Read more:

Norman Pattiz of Podcast One Announces Crucial Results on the Effects of Podcast Advertising on Brand Recall

Norman Pattiz, the chief executive officer of Podcast One, has been making news headlines after his announcement of the effects of podcast advertising to branding. Pattiz was assisted by the vice president of Edison Research, Tom Webster.

The detailed results were from a research study conducted on five prominent brands used by most consumers. They provided an in-depth review of the benefits of podcast campaign advertising to branding. Through the study, Edison Research identified the beneficial impacts of podcast advertising on consumer buying behavior.


The following results were important to note:

  • Financial services packages marked a significant growth of 47% after the podcast advertising campaign.
  • More than 60% of the interviewed team had a positive response towards a particular grocery product after the podcast advertising campaign. This was marked by a 7% rise in brand preference.
  • During the study, more than a third of all candidates had a shifted preference for a particular vehicle in the market after the podcast advertising campaign. An 18 % increase marked this.
  • A lawn and garden item garnered an increase in consumer preference by 22%.
  • The brand awareness intensity of a specified vehicle in the market earned 60%. Finally, an average dining restaurant garnered 76% of consumer preference.

Mechanism of Research

It is important to note that Edison Research conducted the study on prominent brands just like in the indicated results. The two companies thought it wise to carry out the research in three separate studies because it was important to evaluate the effectiveness of that research study on every commodity used.

While some brands had a stellar reputation, other brands were at the trial stage. They were considered to be in the phase of brand awareness. In a bid to determine the effectiveness of podcast advertising, the campaign ran for six weeks.

This time frame was enough to establish the effectiveness of podcast calling on brand marketing. The same technique was applied to all products. From strong results, there was a drawn conclusion that most consumers paid attention to brands that had been advertised.

Norman Pattiz

Norman Pattiz was the chief executive officer of Podcast One until June 2016. The career executive chaired Podcast One to its new position of the number one news provider for sports, traffic, entertainment and programming in the United States of America.

He is also the founder of an entertainment group by the name of Courtside Entertainment Group. This company recognizes untapped audio talent with the aim of giving individuals public recognition.

Is Your Online Reputation Important To You?

In less than 10 seconds you can research a company, which is great when you’re looking to make a decision about a big purchase or whether you want to make a connection with an individual – but what if the researcher is investigating you or your business? Roughly 85% of your prospects research your company on the Internet before they make that big purchasing decision. And increasingly more online shoppers post their reviews of their purchases online in written or video form as well. Social media offers exponential opportunities to get opinions out there.

While online reputation awareness is key, you can’t monitor it 24/7. So just as there are tools to help you manage and improve your online reputation, tools exist to help you monitor it; according to Huffington Post contributor Lucinda Watrous, some are free. Depending on your situation, explore Google Alerts to find out whenever your brand, product or service is mentioned on another site. Twitter offers similar help – search your brand, save your search and set your options to keep track of tweets about you or your company in Advanced Search. Companies like Reputation Defender Reviews, Trackur, Reputology,, and Complaint Site Search provide similar services at a price.

When it comes to maintaining your online reputation, start with the simple assumption that everything you do or say online is open to the public. So use online feedback to your advantage. While we would love only glowing reputations, that’s not realistic. If you get negative feedback, how you respond can actually help improve your online reputation. Remember the saying, “it’s our actions that define us.” That said, if you need to take it another step further, there are many online reputation management companies that can help you improve and even restore your reputation. According to the 10 Best SEO, Denver, CO-based is the No. 1 ranked reputation management firm out there. Since 2010, they have provided thousands of individuals and businesses from all over the globe reputation management solutions.

If you find you can’t go it alone, don’t. The internet has made the world a smaller place and your reputation has a further reach than ever before. While we’d all like to believe we don’t care what others think of us – if the future of your business or your personal success hinges on the opinions of others, there are resources out there to help you manage your online reputation.