Sweetgreen is slowly changing fast food forever. The high-end salad chain is lining up big time investors as well as customers.
Sweetgreen’s recipe is simple and sustainable; healthy, fresh, organic and local. Fast food customers have yearned for a healthy alternative and Sweetgreen has heard their calls.
Sweetgreen’s innovation does not end in the kitchen. Its innovative founders have used technology to increase sails. In fact, 30% of Sweetgreen’s sales are done online or through the mobile app. They know they have to innovate technologically in order to satisfy their customers.
Their corporate structure also is something at which to marvel. The founders, Nathaniel Ru, Jonathan Neman and Nicolas Jammet, know that they need to stay connected with customers.
They almost completely shut down the corporate offices 5 times a year in order to give everyone a chance to work in the restaurants. This is unheard of among businesses but it contributes to the company’s success.
The founders also believe that it is important to stay fluid and flexible. They do not believe in a large, main, corporate headquarters. All of the CEO’s are bi-coastal. This strategy may pay huge dividends for Sweetgreen’s expansion.
Sweetgreen is a concept developed by Georgetown classmates. Co-founder Nathaniel Ru is a business man that treats his industry as an art. He sees the business as a blend of storytelling, technology, and design.
Each customer is a chance to create something great and unique. Nathaniel knows that a good day begins and ends with proper nutrition. Sweetgreen is his way of helping the world to have the best day possible.
Nathanial uses his business acumen to help lead the business where it needs to go. His innate sense of service helps him to relate to the customers on a personal level. The success of Sweetgreen may be a model for other businesses to copy as we march into the future.
Sweetgreen’s success started with their founders and has spread throughout its history. They found a way to merge art and technology, business and customer service. Read more: Nathaniel Ru | LinkedIn
Their business model is innovative and has proven to be successful. The heart is of Sweetgreen is composed of healthy food, attentive customer service, and technological integration.